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The New York store on Madison Avenue, its 25th global outlet, "is a testing ground for expansion in the US,'' Pontroue said. Earlier this year, it became an official timekeeper of the Major League Soccer.įor Roger Dubuis, which has only a small presence in the US, any sales growth there "won't offset the weakness in the core markets in Europe and China,'' Ortelli said. Tag Heuer has also intensified its sports-marketing efforts. "There's always a temptation to sell higher-ticket items but the company will "concentrate on the price range where we are strong," Muller said in an interview. It sees the US as a key market where more than 90% of customers spend from $1,000 to $5,000 on its timepieces, according to Kilian Muller, who runs the brand's North American operations. Tag Heuer, a watch brand owned by LVMH Moet Hennessy Louis Vuitton SE, also has suffered from China's economic slowdown. Roger Dubuis, whose brands include its best-selling Excalibur line, Velvet and Hommage, has been hurt by sales declines in Europe, Hong Kong and China, he said. Bernstein, estimated that Roger Dubuis has annual sales of €50 million ($56.7 million). Richemont doesn't break out sales or profit for its watch brands, which also include Cartier and Piaget. "That's where our growth will come from in this country," he said. While Chinese tourism has dropped, hurting sales, Pontroue said 70% of the brand's business in the US came from Americans. "Against that backdrop, building the luxury brand in the US is the division's major priority,'' Pontroue said in an interview in New York at the TimeCrafters trade show.Ībout 45% of Roger Dubuis's business comes from Chinese consumers, including tourists.

Shipments to the US, the world's second-largest market for Swiss watches, dropped 33%, while they fell 38% in Hong Kong, the No. Swiss watch exports posted the biggest drop since 2009 in the first quarter, according to the Federation of the Swiss Watch Industry. The move comes at a difficult moment for the timepiece business.

The 21-year-old brand, part of the Swiss Cie Financiere Richemont SA luxury-goods group, opened its first retail store in New York in November and is planning additional locations in major US cities such as Los Angeles and Miami, said chief executive officer Jean-Marc Pontroue. New York: Roger Dubuis, whose watches cost an average of $60,000, is shrugging off a slump in Swiss timepiece exports to the US by pushing ahead with a North American expansion. The new Excalibur Monobalancier Soho proves once again the only limit for Hyper Horology is one’s own imagination.Jean-Marc Pontroue, CEO of Roger Dubuis, stands for a photograph at the TimeCrafters trade show in New York. (Bloomberg photo) Adorned with the most respected certification in Haute Horlogerie, the Poinçon de Geneve, the timepiece is the living example of timepieces inspired from the past, designed for the now, yet creating the future of Hyper Horology.

A white rubber strap graffitied with the Maison’s motto “No Rules Our Game” in red embodies the daringly disruptive universe of the Soho Residence.Įvery component of the Excalibur Monobalancier Soho has been carefully finished by hand at the integrated Manufacture in Geneva. Crafted from Mineral Composite Fibre, the skeleton automatic monobalancier features a pure-white case and the Maison’s astral signature redressed in red. In celebration of its new address, Roger Dubuis unveils the new Excalibur Monobalancier Soho, a timepiece exclusive to the Soho Residence and limited to just 8 pieces. Following the first vehicle showcase – an impressive Icon A5 aircraft in canary yellow – a white 2022 Lamborghini Huracan STO currently brings the roaring energy of the race track to the space, while also bringing the partnership between Roger Dubuis and Lamborghini Tarform and Pave are also on display. Thanks to a partnership between Roger Dubuis and TheArsenale – the first worldwide marketplace dedicated to the motion universe – the Soho Residence brings boldness, hyper expressiveness and excess to every inch of the space in a physical manifestation of the lifestyle that accompanies any Roger Dubuis timepiece.Ĭutting-edge vehicles exhibiting the very best the motion universe has to offer are displayed alongside the equally razor-sharp timepieces, with new vehicles transforming the space each month. BRINGING THE ROGER DUBUIS LIFESTYLE TO NEW YORK CITY